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Publicis M&A

Publicis Groupe, one of the “Big Four” agency companies (and headquartered in Paris), announced last week the purchase of a 20% stake in Matomy Media Group, an Israeli digital media advertising company. Since it was the second Publicis acquisition that week, I started to dig into their M&A activity. Here is what I found out:

  • Very interestingly, none of these deals concerned technology companies. The companies were for the most part acquired for talent or regional reach
  • None of them were located in France. On the other hand, 7 out of the 22 companies were located in South Africa

I must admit to be really disappointed by the absence of AdTech startups acquisition. Notwithstanding the Criteo acquisition rumour as well as Publicis’ CEO recent comments on the group digitalisation, this digitalisation is definitely not happening. At least in terms of M&A.