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I met a lot of interested people

That’s basically the sentence I heard over and over during our first weekly review at StartUp42. Young entrepreneurs going out meeting potential customers or random investors often confuse interest for politeness. Let’s be clear: most people you meet, especially people you don’t know, will never tell you up front that they’re not interested by your product or that you’re doing it wrong. They’ll just smile and tell you that what you’re doing is very interesting.

I don’t blame them, why would you go through the troubles of explaining to a passionate entrepreneur that you wouldn’t buy/invest/recommend his product? My advise to startups: focus on the only way of showing real interest: money!

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  • Alexei Chemenda

    or feedback :)

  • makwic

    I have one big objection: _money spent_ on a product is not a good metric of its quality. More than a metric of the quality of your pitch and your sales cycle.

    True, it’s a good thing to have money anyway, so optimizing for selling rates is generally the thing to do.
    Just keep in mind that your product has very few thing to do with the selling act, and work on your communication + sales cycle rather than your features in order to improve your selling metrics. It seems tautological but it’s not. Many tech startupers think that the perfect product will make more money than the less-perfect product. Classic engineer mistake.

    So Daniel, are you suggesting to your founders to stop developing technologies and start a MBA in sales ? :)

    Thomas Wickham

  • http://www.danieljarjoura.com Daniel Jarjoura

    Well, first of all, I wouldn’t advise anyone to do an MBA to learn sales :) Second, don’t be mistaken: even the best salesman cannot sell a product customers don’t want. You shouldn’t confuse product quality with product-market fit :)