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I met a lot of interested people

That’s basically the sentence I heard over and over during our first weekly review at StartUp42. Young entrepreneurs going out meeting potential customers or random investors often confuse interest for politeness. Let’s be clear: most people you meet, especially people you don’t know, will never tell you up front that they’re not interested by your product or that you’re doing it wrong. They’ll just smile and tell you that what you’re doing is very interesting.

I don’t blame them, why would you go through the troubles of explaining to a passionate entrepreneur that you wouldn’t buy/invest/recommend his product? My advise to startups: focus on the only way of showing real interest: money!