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Don’t build products for people you don’t know

This post on originally published on Medium.

This seems like common sense, right? Well you wouldn’t believe the number of young entrepreneurs I meet that fall into this trap.

Yesterday, young engineering students were pitching me their startup idea and all I could hear was: “We’ll add this feature, I’m sure some people will use it” or “I know it’s useless but I’ve seen it in other apps”.

The best recipe for failure is to build a product for people you don’t know. Even when you know very well the target audience, the amount of guessing is enormous at the start so imagine when you don’t!