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Growth Hacking MooC

Growth HackingI’m currently working with my pal Pierre Conreaux, on a Growth Hacking MooC that will be available to french-speaking students and professionals on May 12th, 2014. This course will be my first real online course and one of IONIS Digital Learning‘s first classes.

Growth Hacking, you said?

Yes, growth hacking is one of these new  buzzwords that any self-respecting startuper and innovator has to use, together with design thinking, lean startup and customer development. But growth hacking is more than just a fancy name. It symbolises the profound impact that Internet has made on traditional marketing. Growth Hacking is 21st century marketing.

What’s a growth hacker?

A growth hacker is a person whose true north is growth. Everything they do is scrutinised by its potential impact on scalable growth. But growth hackers are also obsessed with metrics. Having scalable growth is great but understanding very accurately what actions led to the growth is better. That’s the hacker’s part of growth hacking.

Can I know more?

Yes! Just wait until May 12th for the course. Also, if you feel like helping out in the construction of the course, don’t hesitate to shoot me an email on daniel [at] qanubin [dot] come